Short-Run Color
Often times publications have a need for added color to highlight or separate specific information such as in a wiring diagram or a sample answer in a test booklet. Similarly, there are products whose information changes frequently enough that it is necessary to either pay a premium to print smaller quantities, scrap unused inventory or provide out dated information to end users. Reliable production color from a digital print environment has been a dream to many and a pricy and frustrating situation for others. Midland has waited for short-run digital production color technology to gain in consistency, efficiency and dependability allowing us to offer this additional solution to our customers in a short-run atmosphere at a more affordable cost.
At Midland we view the addition of short-run digital color as a supplement to the existing publication work we do for our customers. Meaning, our focus is not on advertisement and marketing alone, rather we focus on added color to publications, full color books, sheets and covers that fall within our short-run or print-on-demand philosophies. As an additional benefit, our cover process offers glossing and lamination to help colors stand out. Since our print operating system is digital, the electronic workflow solutions Midland provides to customers allows for variable, or personalized publications with high-impact graphics allowing for full-color targeted communications.
Situations where short-run digital color can be a more feasible choice include:
§ Testing materials, especially those requiring barcodes or some sort of unique identifier
§ Technical diagrams
§ Full-color sample or marketing publications
§ Technical Data Sheet
§ Specification Sheet
§ Product Overview
§ Color covers
Technology has rapidly transformed this market into a more cost efficient and quality solution that offers the flexibility your customers want.